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  • 6 Tips to Use Twitter at your Event (Part 2)

    November 28, 2013 : Social media is the center of all marketing these days! So how do we capitalize on this at events? As Twitter is our speciality, we have these few tips on how you can use this particular channel to develop a community and keep people talking about your event before, during and well after your event!

    There are things to do prior to the event and those to do during the event. This blog focuses on what to do during your event. For the tips on how to prepare for your event visit the first part.


    During the Event

    1. Generate a conversation during the event.
    The event is the main focus, so don’t forget to engage in the conversation.

    • Tweet a lot! Share content, post new resources, ask questions. Announce speakers or coffee breaks... Write anything really. Just be active and interesting to your community.
      Maximize the opportunity for a retweet (RT) by limiting your Tweets to 120 characters. This provides 20 characters for Retweeters.
    • Be responsive. Retweet and favorite key Tweets. Reply to any query. Acknowledging comments and questions, whether positive or negative, can go a long way!
    • Reward Tweet activity. Offer prizes or chances to win for Tweeting or being the most retweeted driving increased engagement.
       

    At iStrategy, the company Hootsuite Tweeted to let attendees know that Ian Robin's speech, a Hootsuite employee, was going to be delayed.


    2. Incorporate a TweetWall or Twitter wall.
    Statistics show that incorporating a TweetWall in to your event can increase Tweet activity tenfold and even set trending topics as experienced by the Dubai Mall with their #VFDE correlating to their Vogue Fashion Dubai Experience in October in 2013.

     

    With a TweetWall event attendees have the opportunity to read and respond to event comments and questions in real time and experience the added value of seeing their Tweets on screen driving increased conversation and excitement.

     

    Twitter is simple. Short messages, few options and millions of people are connected, so be sure to take advantage of the power of Twitter at your next event with these 6 Simple steps to build a community and keep people talking about your event for days to come!

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What is TweetWall Pro ?

TweetWall Pro is an audience particiaption solution that displays the social conversation on screen driving engagement, brand exposure, and event awareness. Stream content from social media, SMS or web messaging systems to support diverse audiences.  

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Testimonial View all

The Chicago Council on Global Affairs wanted to hear from everyone, whether in the room or not. As a result, they decided to install a Twitter Wall in Washington. Samantha Skinner, head of marketing and communications, tells us more.

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About us

TweetWall Pro officially launched in May 2010 in Silicon Valley at SF New Tech, the Bay area's largest, longest running, and most loved monthly technology event designed for start-up technology companies. Since 2010, TweetWalls have been used at hundreds of events worldwide including conferences, tradeshows, concerts, corporate events, sporting events, and has even been integrated in live TV programming.

Our company's mission is to provide innovative social media tools to drive customer engagement in real-time at events and extend the buzz of events virally through social networks.

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