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  • Brand Experiences Go Viral with Pernod Ricard, Sub-Saharan Africa

    December 1, 2014 : We LOVE it when we see a brand that recognizes the importance of social conversation in helping raise brand exposure.

    Pernod Ricard, Sub Saharan Africa have embraced the concept by using TweetWalls alongside brand activations and are achieving great results!

    Custom TweetWall animations have been designed for brands such as Olmeca Tequila, Chivas Regal, G.H. Mumm Champagne, Jameson Irish Whiskey, Ballantine’s Whisky, and Absolut Vodka.
     
    Reinforcing the brand, the animations are displayed on tablets and screens alongside brand activations that encourage attendees by:
    • Inviting users to follow brand usernames
    • Encouraging discussion
    • Asking them to use brand #hashtags to share their pictures and thoughts 
    • Asking them brand specific questions

    This increased conversation sends the brand experience viral extending the audience well beyond the event attendees.

    Here’s the Olmeca Tequila brand TweetWall and some images from their #SWITCHONTHENIGHT campaigns from events throughout South Africa.   
    Olmecca Tequila Bar
     
    #SwitchOnTheNight DJ
    #SwitchOnTheNight view
     
     
     
    #SwitchOnTheNight TweetWall
     
    The #SwitchOnTheNight campaign at the Rocking the Daisies festival had a reach of 11.5M as part of the activation. 
     
    Most recently used in Capetown Jameson Irish Whiskey went all out creating an alien atmosphere for an evening screening of Alien with the #JamesonCultFilm campaign.  Quickly trending in Capetown, the event experienced a reach of 319,300 through the hashtag.
     
     
    Specific TweetWall activations for complete brand integration were created for the following two events:

    MAMA Awards

    The MTV African Music Awards was home for this very original TweetWall. 
    In addition to displaying Tweets, user profile pictures, and shared pictures, 
    Absolut Vodka (event sponsors) also posted questions to event attendees on screen to drive brand conversation and boost exposure. 
     
    Questions like “Which Absolut flavour best describes you?”  or set tasks such as “Tweet your best selfie picture” gave event attendees a chance to win a pair of Dr Dre Beats Headsets as an added incentive. 
     
    Needless to say that #AbsolutMTV trended in South Africa at the time of the activations – what a result!  Reaching 248,103 in Durban leading up to the Awards and then alongside the main event a reach of 429,260. 
    #AbsolutMTV TweetWall

    Absolut Vodka Black Box – Transform Today

    Not content with using one TweetWall for their “Transform Today” campaign, Absolut Black Box continued to transform into the night with a TweetWall that inspired attendees to vote.
     
    Attendees were invited to step inside a black box of their choice where they experienced different forms of art that creatively transformed the viewer’s reality. Choosing between fashion, digital art, photography or illustration, the images of the artist’s work was integrated using the TweetWall Advertising feature. Absolut Vodka also invited them to enter a contest conducted by the TweetWall to win a piece of Art from Gogga, one of the featured artists.
     
    By night, attendees were enticed to vote for the cocktail of the hour by the conveniently placed TweetWall at the bar. As #hashtag specific Tweets came in, the count grew for each of the competing cocktails in real time.
     
    The result? Not only a fantastic day for all involved, but their event #hashtag  trended on Twitter in Johannesburg and in the short evening of 6 hours had a reach of 172,490. 
    Absolut Transform TodayAbsolute Transform Tonight
     
     
    Having successfully carried out these great brand activations, Dino Metaxas, Head of Digital for Pernod Ricard Sub-Saharan Africa, said...
    “Pernod Ricard brands (Jameson, Absolut, Olmeca, Malibu etc…) are known for their epic events. However with organizing and executing epic events come epic budgets! TweetWall Pro has given us the opportunity to drive buzz and discussion during and after our events far beyond the three, four or several thousand people attending into the hundreds of thousands if not millions across the social media landscape. Taking advantage of TweetWall Pro’s services at our events is an Absolut no brainer giving us real tangible value for money in terms of media investment.”
    Following on from these successes, Dino has also taken the conversation back to the Marketing office with it's own unique activation. Check it out here!
     
    As we said at the beginning, we love it when a brand embraces the power of the social conversation and uses it to raise brand awareness, and we feel very privileged when we are given the opportunity to contribute to such great user and corporate experiences.
     
    We hope you can use some of these examples as inspiration for harnessing the power of social media – don’t hesitate to give us a call and have a chat about how we can support your brand conversations and live events.

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What is TweetWall Pro ?

TweetWall Pro is an audience particiaption solution that displays the social conversation on screen driving engagement, brand exposure, and event awareness. Stream content from social media, SMS or web messaging systems to support diverse audiences.  

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Testimonial View all

The Belgian TV show Starter was looking for new ideas of business to develop for its second season. Ebuco, the production company organized a preselection of the candidates in 5 big cities in the French-speaking part of the country. They have installed a TweetWall in the hallway, where candidates where waiting to meet the jury. Mateusz Kukulka, Community Manager at Ebuco, explains why having a Twitter wall was important.

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About us

TweetWall Pro officially launched in May 2010 in Silicon Valley at SF New Tech, the Bay area's largest, longest running, and most loved monthly technology event designed for start-up technology companies. Since 2010, TweetWalls have been used at hundreds of events worldwide including conferences, tradeshows, concerts, corporate events, sporting events, and has even been integrated in live TV programming.

Our company's mission is to provide innovative social media tools to drive customer engagement in real-time at events and extend the buzz of events virally through social networks.

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