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  • Event Report 101 with TweetWall Pro

    August 5, 2014 : Wouldn't it be great if you could have stats from your event at your fingertips, as soon as it's finished?

    Well with TweetWall Pro you get exactly that!

    The second your TweetWall session ends you can access your report under your Archived Sessions in your Dashboard.

     

    How many Tweets? How many Tweeters? Top Tweeters? Top RT's? Tweets Accepted? Reach.... the list goes on and on, which is why our customers love our reports!

     

    Reports are broken down into an overall Summary and then a breakdown based on each platform used in the single session. This information is accessed by various tabs like the sampe below (Social Feed/SMS/Web Message etc.).

     

    Tabs in TweetWall Reports

    In the summary, we provide an overview of all the content received from various platforms to a session including:

    • Total number of different users
    • Total number of messages
    • Session duration
    • Detail on number of messages per minute/hour
    • Average number of messages per User
    • Breakdown of Accepted/Rejected or Not Moderated

    Following the summary tab, we provide a breakdown of activity for each platform. We will run through the various options within the Twitter Tab here but the other message platforms are very similar. 

    Twitter Summary - overview of all metrics including interactive graph for effective analysis.

    • Tweet volume and activity per hashtag or @username used to display content
    • Total number of Users
    • Total potential Reach of the Tweets
    • Total number of Tweets
    • Total number of Accepted Tweets
    • Total number of Rejected or Not Moderated Tweets (if Tweets were being manually or automatically moderated)
    • Top 3 Tweets that have been ReTweeted
    • List of the Top Users by number of Followers
    • List of the Top Users by Tweets

    Top 3 ReTweets

    Message List - analysis of all received Tweets, messages, posts, etc. with link to a CSV file for review and follow up. Options to Reply, ReTweet and Favorite directly without leaving the report.

    Users List - analysis of individual contributers and their influence. Click on their @handle to be taken directly to their profile so you can investigate further or Follow them.

    Pictures - All shared pictures filed in one handy place to browse or use for marketing purposes.

    Downloadable in pdf or viewed interactively online you can quickly review to drill down into the figures, get an overview, or prove your Social Media success with the boss!

    Here's a link to a sample report so you can see it in action.

    How Can You Use Your Report?

    Just because your event's over, it doesn't mean it's all over. 

    Use your report to connect with attendees :

    • Follow them
    • Thank the top Tweeters for Tweeting
    • Put key attendees and/or sponsors, speakers etc in Twitter Lists and watch out for Tweets or images they use that you could ReTweet in the weeks following your event
    • File any images that might be re-usable for Social Media or print material
    • Use the list to market folks for similar events or in advance of next year's event

    No matter how you use the report, we know you'll find it invaluable!

    Be sure to check out our other blog on the New Live Center to see how you can control your TweetWall content.

    Contact us if you have any questions or want to talk to us about using one of our TweetWalls for your event!

    Enjoy using our reports!

    Request info

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What is TweetWall Pro ?

TweetWall Pro is an audience particiaption solution that displays the social conversation on screen driving engagement, brand exposure, and event awareness. Stream content from social media, SMS or web messaging systems to support diverse audiences.  

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Testimonial View all

Why not including a TweetWall to a comedy festival? That's what Mrugank Desai, at the head of a digital team at FoxyMoron, thought. He therefore contacted us.

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About us

TweetWall Pro officially launched in May 2010 in Silicon Valley at SF New Tech, the Bay area's largest, longest running, and most loved monthly technology event designed for start-up technology companies. Since 2010, TweetWalls have been used at hundreds of events worldwide including conferences, tradeshows, concerts, corporate events, sporting events, and has even been integrated in live TV programming.

Our company's mission is to provide innovative social media tools to drive customer engagement in real-time at events and extend the buzz of events virally through social networks.

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