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  • Reporting : a Powerful Marketing Tool for Event Organizers

    December 20, 2011 :

    You already know it, by using TweetWall Pro during an event, organizers use the power of Social Networks to create a buzz.

    But how to measure it ? This buzz is generated mainly by the attendees. And in many cases, it's not easy for the organisers to know the audience in details, see all these messages sent and last but not least measure the real social impact from a marketing point of view.

    Our next incoming feature, the Reporting, will provide all these advantages ... and more!

    For all marketers out there, let's make a tour:

     

    The summary view will provide some key figures concerning the audience like the number of tweets (by hashtag), number of unique usersnumber of tweets sent by minute, ...

    Total reach is based on the tweetos followers. This number is a real marketing added value as it shows the real impact of the attendees audience on the Social Networks.

    You also get a graph showing the evolution of number of tweets sent during the complete event duration.

     

    Then, you will be able to get the complete list of messages sent. A search engine is also available.

    Then lot of useful information concerning people who have sent the messages. Who they are, how many messages they have sent and how influencial they are.

    And finally, a very usefull gallery which will allow you to look at all the pictures that were sent during your session.

     

    These report will be available in several formats: html (on-line) and PDF and you will be able to get it automatically by email.

    The Reporting feature will be available soon, probably as a new year gift (2012 Q1). Stay tuned !

    Request info

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What is TweetWall Pro ?

TweetWall Pro is an audience particiaption solution that displays the social conversation on screen driving engagement, brand exposure, and event awareness. Stream content from social media, SMS or web messaging systems to support diverse audiences.  

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The UK Safer Internet Center draws the attention on the Internet dangers by organizing conferences. Ken Corish, Online Safety Lead Consultant, talks about using a TweetWall during one of those conferences.

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About us

TweetWall Pro officially launched in May 2010 in Silicon Valley at SF New Tech, the Bay area's largest, longest running, and most loved monthly technology event designed for start-up technology companies. Since 2010, TweetWalls have been used at hundreds of events worldwide including conferences, tradeshows, concerts, corporate events, sporting events, and has even been integrated in live TV programming.

Our company's mission is to provide innovative social media tools to drive customer engagement in real-time at events and extend the buzz of events virally through social networks.

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