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Social Media & Events Tips

  • Custom Highlights - The Sponsorship Solution You Didn't Know You Needed!

    April 22, 2015 : Budgeting is a critical part of the event planning process.

    But what if you could easily generate additional revenue from your event so that you could afford to spend more on those things that make the attendee experience extra special?

    We think we have the perfect solution for you, and it's called Custom Highlights.

    What Is A Highlight?

    It's a way of making Tweets or social media messages/posts stand out on your Social Wall.

    All of our social walls come with an option to highlight messages as standard - you can choose between a white flash or a blinking profile picture (avatar). These can be triggered by specific usernames and/or keywords or can manually be selected in the Live Center. 

    For those who want something a little different, we offer Custom Highlights to provide more punch and personalisation. 

    Why Would You Want To Highlight Messages? 

    There could be several reasons to highlight a message, such as spotlighting interesting Tweets from attendees, featuring speakers or exhibitors, or just to make sure your own brand/event messages are noticed. 

    Highlighting gets your message seen without appearing overly promotional and encourages people to join the conversation.

    So How Do You Make Money From Custom Highlights?

    Companies love to expose their brand in as many different ways as possible but there are only so many items like lanyards, pens, USB sticks and bags that can be "sold" to sponsors, and not every venue has multiple billboards and other ad space to offer either.

    However, most companies DO use social media these days and would love their Tweets or messages to appear on the huge event social wall in their own choice of colors, allowing them to reinforce their branding at the same time as receiving special attention within the stream of Tweets.

    What's even better is that you can also offer the opportunity to multiple sponsors, and present a variety of packages, for instance, we can provide you with the flexibility of limiting the number of highlighted messages per @user, per hour.

    The average social wall displays around 360 messages an hour - dependent upon the animation and speed (which can be manipulated), so there's plenty of room for several sponsors Tweeting many times an hour.

    Here's an example of how GSMA used custom highlights for their Mobile World Congress in March - the sponsored Tweet shown is orange.

    Raise Sponsorship Revenue With Custom Highlights

    Other ways of integrating sponsors with your social wall are; using video or image advertisements that take over the screen at set intervals, or incorporating static or rotating logos into the design. 

    Have We Given You Some Ideas On Generating Revenue From Your Social Wall?

    Nothing gives us more pleasure that finding new ways to help you make your event a huge success. 

    If you've got some ideas that you would like to talk through, we would love to hear from you.

    Custom Highlights can also work very well with our Integrated Social Posts - something else for you to offer in your sponsorship packages, or for your own event messages.

    If you're new to using social media for your events make sure you read our blogs 5 Reasons Why Social Media Isn't Working For Your Events & 5 More Reasons Why Social Media Isn't Working For Your Events.

    Request info



What is TweetWall Pro ?

TweetWall Pro is an audience particiaption solution that displays the social conversation on screen driving engagement, brand exposure, and event awareness. Stream content from social media, SMS or web messaging systems to support diverse audiences.  

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Testimonial View all

The company Arinex was in charge of the organization of a conference in Sydney, Australia. Andrew Durbridge, Team Leader at Arinex, used TweetWall Pro to include Twitter to the discussion.

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About us

TweetWall Pro officially launched in May 2010 in Silicon Valley at SF New Tech, the Bay area's largest, longest running, and most loved monthly technology event designed for start-up technology companies. Since 2010, TweetWalls have been used at hundreds of events worldwide including conferences, tradeshows, concerts, corporate events, sporting events, and has even been integrated in live TV programming.

Our company's mission is to provide innovative social media tools to drive customer engagement in real-time at events and extend the buzz of events virally through social networks.



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