Social Media & Events Tips

  • Managing Multiple Hashtags For Your Event

    August 14, 2014 : In an ideal world you would only have one #hashtag for your event.

    In reality, it seems rare these days that an event organizer or community manager only has one hashtag to monitor.

    So why are there so many and what's the trick in streamlining the way you monitor multiple hashtags so it doesn't take all day?

    Anyone Can Create A Hashtag

    That's right! Anyone can create and start using a hashtag.

    No one owns a Hashtag or can prevent others from using one either, which is why it is so important to choose a unique hashtag and to check that no one else is using the same one before you start to promote it.

    This also means that anyone talking about your event on Twitter can invent a hashtag for it - another reason to plan early and ensure you include your official hashtag on all communications and on all printed material from the start.

    Sometimes brands will have one or more hashtags they use that are not event related but Followers may still use these familiar hashtags in their Tweets when talking about the upcoming event.

    So, with all these uncontrollable hashtags flying about how do you efficiently manage monitoring them and engaging with attendees?

    The answer:

    Advanced and Saved Searches

    There's no need to search by individual hashtags, one at a time!

    With Twitter's Advanced Search you can save searches for a combination of:

    • Hashtags
    • Words
    • Phrases
    • Locations
    • People

    You can also drill down to a specific date range, language, and whether they are positive, negative or question Tweets.

    The great news is that you can also easily identify hashtags that others create by saving a searching for the name of your event and other key words relating to it.

    And now you can Follow, RT and engage with those interested in your event.

    Twitter Advanced Search Image

    How Do You Create A Saved Search?

    As soon as you press enter or click on Search, all the Tweets that match the search criteria you set will appear in a stream. 

    At the top of the stream on the right click on Save. 

    Save Search Results Twitter Image

    When you want to check Tweets from your Saved Searches just click in the search box. All your recent searches appear at the top and your saved searches at the bottom of the list.

    Search Box Twitter image

    The Day Of Your Event

    Not only have you saved time and been able to easily manage your hashtags leading up to your event, but you now already have a ready made list to help you interact with people on the day or curate the perfect content for your TweetWall!

    Our TweetWalls can pull in Tweets from any number of hashtags, they can also include Tweets that mention a @user, from a @user and from Twitter Lists. And  you can even grab specific Tweets, regardless of whether they include the hashtag or any other criteria mentioned above.

    Read more about controlling your TweetWall content here.

    TweetWall Settings Image

    Hope you're feeling super-organized about your event hashtags now.

    If you liked this article then we think you will also enjoy our article about Twitter Lists - Event Planners Hidden Gem.

    Think you might want a TweetWall for your event? Don't hesitate to contact us - we would love to help.

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What is TweetWall Pro ?

TweetWall Pro is an audience particiaption solution that displays the social conversation on screen driving engagement, brand exposure, and event awareness. Stream content from social media, SMS or web messaging systems to support diverse audiences.  

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Testimonial View all

TweetWall Pro enjoyed great success during Campus Party Europe in Madrid. Presented to more than 800 people, this Twitter wall was used during the official announce of the Director of the event concerning the cancelled return flights.

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About us

TweetWall Pro officially launched in May 2010 in Silicon Valley at SF New Tech, the Bay area's largest, longest running, and most loved monthly technology event designed for start-up technology companies. Since 2010, TweetWalls have been used at hundreds of events worldwide including conferences, tradeshows, concerts, corporate events, sporting events, and has even been integrated in live TV programming.

Our company's mission is to provide innovative social media tools to drive customer engagement in real-time at events and extend the buzz of events virally through social networks.



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