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The Belgian TV show Starter was looking for new ideas of business to develop for its second season. Ebuco, the production company organized a preselection of the candidates in 5 big cities in the French-speaking part of the country. They have installed a TweetWall in the hallway, where candidates where waiting to meet the jury. Mateusz Kukulka, Community Manager at Ebuco, explains why having a Twitter wall was important.

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