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  • novembre 12, 2014 : The buzz around British Champions Day at Ascot Racecourse's historic turf on Saturday 20th October 2014, the richest ever day in Britain horse racing, was evident from the minute the throng of 28,000 excited racegoers stepped through the entry gates proudly branded with with #ChampionsDay hashtag for the event. As was the buzz around the hashtag itself! #ChampionsDay was prominently featured on all printed Official Programmes being sold onsite and on banners throughout the racecourse - encouraging racegoers to Tweet and share their experience.

    With the penultimate encouragement for engagement occurring as a result of the big screens displaying Tweets live as they appeared. A huge brightly lit screen was positioned center stage trackside by the racecourse itself and another was situated prominently in the main Grandstand Concourse at the base of the elevators leading up to the Premium seating boxes.

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As part of an international popular show, The Voice Belgique thought it was about time to include Twitter. Viewers had to vote for the candidates. They would be surely talking about it on Twitter. Why not displaying a Twitter feed somewhere?

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