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  • janvier 8, 2015 : Research at the Qualmann Institute indicates that while only 14% of consumers believe 'traditional advertising', 78% trust peer review. The world of social media has changed word of mouth marketing exponentially, offering reviewers on sites like Trip Advisor, Yelp and Amazon the chance to share their views with the world. Literally.

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The company Concord Production Services was organizing a big party at the new year's eve. Mike Chhangur thought about having a TweetWall to display what's been said on Twitter during the party. He says more about his decision.

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