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  • janvier 8, 2015 : Research at the Qualmann Institute indicates that while only 14% of consumers believe 'traditional advertising', 78% trust peer review. The world of social media has changed word of mouth marketing exponentially, offering reviewers on sites like Trip Advisor, Yelp and Amazon the chance to share their views with the world. Literally.

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During the Biennial in Florence, the organizers wanted to include social networks to the event. They have installed a TweetWall inside the Palazzo Vecchio, the city's medieval town hall.

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