So you’ve recently become, or you’re interested in becoming a Reseller for TWP, and you want to learn more about the product. Well you’ve come to the right place. Here you’ll find a comprehensive product overview which should help you familiarize yourself with the concept of TWP.

If you’ve gotten this far, and are truly interested in becoming a Reseller for TWP, then you probably already know a little bit about the product and how it works. Basically, TWP is a “Twitter Wall” -- a screen which displays tweets -- built specifically for use during events. After ordering TWP, an event organizer will choose a specific hashtag that represents their event. Each tweet that contains that hashtag will be displayed on a screen for the audience to see and interact with.

In order to sell something, it has to be useful (in one way or another) to potential clients. The question is... Why would an event organizer want TWP at their event?

The basic function of TWP is to promote audience interaction at an event. With a “Twitter Wall” audience members will be visually encouraged to send tweets about their experience during the event. In real time, organizers will be able to gauge the audience’s reactions and appreciation of the event and engage in a discourse with a whole room of people at once. As more and more people begin tweeting with an official hashtag, the popularity of that hashtag will grow on Twitter, and their is a good chance it might become a trending topic, allowing greater exposure for the event and the organizer.

TWP is a live buzz tool for events. The simple nature of Twitter means that a room full of people tweeting about the same topic will create a snowball effect that will be felt throughout the Twitter community. Followers of people who are attending and tweeting about an event will be curious and might just attend the next one to see what all the buzz was about! It’s time for businesses and individuals to start harnessing the advertising power of social media, TWP allows them to do just that. Instead of simply taking out an ad in the paper or printing flyer's, event organizers are given the opportunity to organically grow interest in their event by using the oldest and most time tested form of advertising there is: Word of mouth.

So we’ve established that TWP is an efficient tool for creating buzz and for promoting audience interaction with an event, but is that all it does? Certainly not! The benefits of installing TWP at an event go far beyond the primary returns which are easily seen and understood.

Now you should be equipped to adequately explain the concept of TWP to potential clients. To fully understand and sell TWP you must familiarize yourself with our full list of features as well. Please visit the “Features Overview” page for more information.